At MarketGoal we have developed a very solid competence in PPC advertising. Our approach is designed to complement your natural search engine optimization initiative. We target the top search engine when optimizing your website, such as:

• Google
• Yahoo
• MS N
• ASK
• Alltheweb

Our Approach to PPC Campaigns is Conversion Centric

Conversion Definition: We always begin with gaining a clear picture of the objectives of the campaign – I.e., defining conversion events, such as purchase, white paper download, email opt-in, or request more information.

Keyword Research: We analyze at your site logs and meet with your team to understand the core set of terms or phrases that drive good traffic to your website. These become the basis of our keyword portfolio development exercise. Our objective is to develop a keyword portfolio that can satisfy your traffic and conversion needs from a qualitative, and quantitative perspective and within your stated budget

Develop Ad Creative: With solid keyword portfolio ready to go live we then go through a rigorous process of coming up with 3-5 Adwords for each keyword group. Variations in Adword titles and description lines provides the options you need for bid optimization purposes.

Customize Landing Pages: Simply optimizing the landing pages can boost the results of a PPC campaign by more than 100%. We believe that this is your low-hanging-fruit opportunity and we help you develop at least 2 landing pages with variations on the message, layout, call to action, and colors.

Test-Optimize-Scale: Once your landing pages, keywords, and Adwords are ready… the campaign can go live and you can start getting traffic and conversions. As the click and cost data begins to roll in we work constantly to optimize the keyword portfolio and bid amounts so that you get the best possible ROI or ROAS on your spend.