Drive Targeted Traffic with Local SEO – Discover How
Dec 6th
Local SEO is turning out to be hot and happening nowadays, especially with the location based marketing catching up. This article will look into three highly efficient local SEO techniques that will help skyrocket the rank of your business in the SERPs for the keywords of your choosing.
You will need to take the time to find proper keywords to optimize your site if you want to take full advantage of local SEO. You have to dig deeper and not limit yourself to basic keywords when you are preparing your site for a certain location. This will allow you to bridge the gap with local web users, becoming much closer to them, because the degree of relevancy of your site will increase while also reducing your competition a fair bit. Long tail keyword phrases are usually your best option because that is when people are absolutely sure of whate they need. People usually use these phrases to search which means they want to take some kind of action and reach a desired result.
You can make these keywords even more specific when you add location in to the mix. So you can optimize your site properly, you have to use the right tools for keyword research and make sure you are putting in the time to do it.
If you want to rank for a certain area, you must make sure to optimize your content and gear it towards the area. This will allow you to catch local users eyes while also attracting the search engines. Therefore, you need to write on issues that are related to the area you are targeting and are important to the people. Write stuff that relates to them in more than one way. By making sure your content is related to the area it will be easier for you to relate with your local audience and thinking outside the box will be helpful with this.
To make it easier to rank in the search engines for a certain area you should consider having your site hosted on a server located in the area. Your SEO points will go up since the search engines will connect the server’s location to that of your site. So make sure you check your server’s location before you host your site, because it can make a huge difference. So you can put a local SEO campaign together, and then there’s more you can do to gain additional exposure on the home front. It’s one of the key reasons why you’re finding more and more businesses jumping onto the Internet to reach out to customers.
Follow us
Read more: http://www.portrave.com
Importance of Web Maintenance
Dec 4th
Your website is your representative on the Internet; it is the reflection of your image. A tattered, messy website with broken links, incorrect content, missing metadata is also not worth considering.
The sole reason for a web site is to advertise to the world in large about yourself or your company. Imagine what sort of advertisement such a messy and un-maintained site would do. Even the best developed website needs constant maintenance and up gradation to remain at the top of the search engines and keep users coming back.
Website Maintenance is composed of six areas.
- Publishing- to keep content up-to-date.
- Quality Assurance-to spot errors on a site.
- Feedback Monitoring- communication with website visitors.
- Performance Monitoring-to measure activity on a site.
- Infrastructure Monitoring- to ensure a sound technical footing for a site.
- Change Control- to manage ongoing technical or other changes in co-ordination.
Maintenance & Up gradation
Website Maintenance encompasses various actions needed to guarantee the operational integrity of a site.
This means regularly checking off
- Broken links.
- Missing content, e.g. images.
- Missing page titles.
- Spelling and grammar of content.
- Missing metadata.
- File sizes of pages to ensure they are not too large.
- Browser compatibility.
- Applications are functioning correctly, e.g. online forms.
- Server Side Scripting or other languages function correctly.
- legal and regulatory guidelines are being adhered to
- Pages conform to your organization’s Web-Accessibility standard.
You should also update your site when
- When your company has a value addition- like gotten a new accreditation, licensing or some sort of recognition.
- New products or services-launch of a new product or a new service should be included at once for sales generations.
- Completed a successful project. If you’ve just finished a project, include it on your website. Create an online portfolio, add a case study advertise it.
- Added to your client list- get a testimonial from each of your successful client projects. Updating your testimonials regularly will also show clients who have visited your site your strengths.
- Add an article-Writing article is a great way to keep your website Information current and to put more content on your site. Search engines choose content-rich sites, and visitors will keep coming back for new information.
- Press releases- post all press releases and other information you publish about your company to your website.
- Changes in your business- Any change in the company status quo should be added to you website.
Follow us
Read more: http://www.portrave.com
How to Optimize your Blog Posts for Search Engines
Dec 3rd
To prevent this from happening, here are three reliable SEO tips to help you get the most out of every blog post you write:
1. Make your blog titles keyword rich
It’s very important to ensure that your blog titles contain popular search terms being searched by your potential clientele. This is because blog titles are always among the first to be seen by Google’s spiders during indexing and by having relevant keywords in the blog titles, search engines give you more preference during web rankings. However, be careful not to overdo it, since it can be considered to be spamming which will only make your blog lose it’s credibility.
2. Link to your earlier posts
Popular search engines such as Google place more weight on your blog when you link to your previous posts. The reason for this being that it adds more value to your readers, when sourcing for information. In addition to that, placing your keywords on the anchor text of these links increases both your blog’s credibility as well as ranking on search engines. Be careful though not to include any irrelevant link, it tends to putt off not only your readers, but also search engines.
3. Don’t forget to add tags to every blog post you write
When properly used, tags help to organize your blog by making it easier for both readers and search engines to find what they’re looking for. However, having too many tags in each blog post can be considered as an attempt to trick search engines and you can be penalized for that. So, unless you want to lose you
Follow us
Read more: http://www.portrave.com
The Benefits of One Way Linking
Dec 3rd
Here are some of the advantages of one way linking
1. Better search engine rankings
Even if your site does not rank on the first page of Google, your web ranking still increases as you continue to build one way links. This will make it easier for your customers to locate your business online and if you continue generating more one way links then it won’t be long before your site ranks on the first page of Google.
2. Boost free web traffic to your site
One way links help to redirect traffic from other websites to your site, more so if these sites have a lot of traffic flowing into them on a daily basis. So, don’t be surprised to see a sudden increase in your daily traffic. It may just be from some of these popular websites.
3. Brand your business
Want to generate the necessary buzz about your brand? Then, one way linking might just be the thing for you. All you require to do is to include your brand name on your anchor text, so that your readers can see it every time your article is published on other people’s blogs or when you leave your comments there.
4. Target effective SEO keywords
Bearing in mind that potential clients use keywords to look for information online, targeting your most effective keywords in the anchor text of one way links pointing to your site, ensures that readers find your website first, before your competitors’. So, make the most out of your best keywords by including them in the anchor text of your one way links.
5. Become an authority within your trade
The more backlinks you receive, the more traffic you attract. Sooner or later, your site will be very popular with lots of people flowing in to learn more from you. Plus, don’t forget that if your site gets ranked on the first page of Google — more people will be able to find your business just from searching your brand name.
6. Increase in return visitors
One way linking makes it easy for readers to access your site through both search engines as well as other websites. And if you’re able to provide them with useful content that adds value their lives, then most of them are likely to keep coming back for more information. However, for this to happen — you have to make sure that your site provides fresh content on a regular basis.
Follow us
Read more: http://www.portrave.com
Trace History Of Websites Visited For Free
Dec 1st
Browsing over the internet is a regular activity for many today. Obviously, when we browse the net for many hours altogether, our web browser
will be saving the browsing history on all the websites that we visit. The addresses can be stored and retrieved as when required. The information of all the websites that we visit will be saved in the form of temporary Internet files or cache. However, we will need to clear the cache regularly in order to improve the browser performance.
There is a powerful tool with which we can track our browsing history, as it functions by saving all the links visited, and we can get the list of the visited of the website through that system anytime we need.
The history of the navigated URLs or web addresses can be easily tracked by this tool, and it is called IEHistoryView (download link). This is highly helpful when we need to see recall some website that we had visited in the past, or even to find out if any illegal website that been accessed by the respective system or not. This is a very simple tool, but packed with many features that are easy to use and maintain.
The IEHistoryView allows its users to see the list of websites that have been accessed till date, and it even allows one to edit or change the entire URL list. The interface is friendly with no complex steps involved at all. All the functions have been depicted clearly with friendly tags that allow you to easily recognize which button is used, and for what purpose.
The IEHistoryView works by reading the browsing history stored by your current browser and displays it in a well formatted window. The advantage of using this tool is that it not only shows the address of the visited sites, but also other little details of the site such as the title of that page, the number of hits on the page, the modified and expiration date of the URL, and many more. This makes it easier to recognize and locate a particular website.
The tool is further advanced by allowing the users to be able to see the Google searches separately, and they can bookmark any URL from the list, and also delete the unnecessary URLs from the list.
The location of the history folder depends on the corresponding operating system
being used. When you run it for the first time, it would have the default settings, but one can easily change these settings according to their preferences. To customize the history folder got to File and click on Select History Folder.
Another significant feature of this tool is that it allows it users to change all the menus to any language that is suitable for them. The IEHistoryView is compatible with any Windows operating system
. It does not need to be installed, but after downloading you just need to run it by clicking on the .exe file
Follow us
Read more: http://www.portrave.com
How to solve the duplicate content problem
Nov 23rd
In the first case the solution is relatively easy. All you need to do is to avoid submitting the exact same content to multiple sources and always make sure you use whitehat SEO techniques. Make sure you prepare different versions for the same article or press release so that search engines will not consider it as duplicate. This will help you build better links and generate more traffic.
In the second case, when there is the need of acquiring multiple domain names for the same website make sure you select only one primary domain and setup HTTP 301 redirections for the rest. So say for example that for a particular website you use 2 domain names: example.com (primary) and example.co.uk (secondary). Then what you want to do is to setup a 301 redirection to the example.co.uk so that whenever someone types this domain he/she will be redirected to the example.com. There are several ways to do this (DNS settings, .htaccess, PHP/ASP/JSP redirection etc), but the most straight forward is by modifying the DNS settings from the panel of your domain provider.
The third case is a bit more complicated. As we said in the previous article, Search Engines do take steps to minimize the effect of the duplicate problem by identifying the best URL for a particular page. They use a set of rules that are applied in the URLs in order to identify the best possible version (for example the trailing / is added after “.com”, the domain name is converted to lowercase, they determine whether to use the www or the non-www version etc). After that they are forced to visit the different URLs and analyze the pages in order to determine whether they are duplicate or unique. Nevertheless even if search engines do try to solve the issue, the SEO campaign can be affected and thus it is highly recommended working on your link structure in order to eliminate those problems.
Working on your link structure
So what you want to do is to make sure that all the links of your site point to the best URLs and that there are no situations where 2 different URLs lead to the same page.
Here is a list of the most important things you should look out:
- Remove all the URL variables that are not important from all the links (SESSIONIDs, empty variables etc).
- Decide whether to use the www or the non-www version for your site and place a 301 redirection to the other version.
- Decide whether to use the “index.html” in the URL when you point to the default page of a folder
- Add the trailing / at the end of each folder.
There is a great article by Ian Ring on this subject so I am not going to discuss it further. Make sure you read his article “Be a Normalizer – a C14N Exterminator” and also the Wikipedia article on URL normalization. All these tips can help you optimize the link structure of your website and this is going to help you solve the major duplicate problems.
301 redirections
Another great way to solve the problem is by using 301 redirections. Especially in cases where the incoming links of a particular page are divided between the various duplicate versions of the page it is highly recommended to use the above rules in order to select the “best” URL and then setup 301 redirections to the rest of the pages. This can be done easily by using either the .htaccess file or a programming solution (PHP redirection).
Canonical Tag
When working on the link structure of the website is not an option there is an alternative called Canonical Tag. The Canonical Tag was proposed by Google in order to resolve the duplicate content issue.
To be precise it is not a tag but a value of the attribute rel of the <link> tag:
<link rel=”canonical” href=”http://www.example.com/product.php?item=swedish-fish” />
It is placed in the HTML headers in order to notify the search engines about the best URL for the particular page. Using the canonical in your pages is something very useful and it can help you reduce drastically the amount of duplicate content within your site. Additionally it is a great way to pass the link juice that is lost to the duplicates back to the canonical pages.
Follow us
Read more: http://www.portrave.com
Twitter to Release a Real-time Analytics Solution This Year
Nov 19th
Twitter plans to launch a free analytics dashboard that will help its users – especially businesses – understand how others are interacting with their tweets.
Member of Twitter’s business development team Ross Hoffman has revealed at the Sports Marketing Summit that Twitter plans to launch the dashboard in the last quarter of 2010. He was speaking in the context of sports, but there’s no reason to believe the tool won’t be available to other users, too.
The team that works on this tool is the one behind Trendly, which Twitter had acquired in June. Trendly was all about highlighting important changes in the traffic that reaches your website, and, according to Hoffman, Twitter’s analytics solution will show you which tweets are spreading and which users are influential in your network.
There are two interesting things about this announcement. First of all, if the product will be free, then Twitter won’t be making any money out of it, and one possible business model for Twitter was charging for this type of tool. Of course, this doesn’t mean that Twitter won’t later release a more advanced version of the dashboard, aimed at businesses, which will not be free.
Follow us
Read more: http://www.portrave.com
How to remove Computer Virus without using Antivirus software
Nov 18th
How to remove Computer Virus without using Antivirus software
Follow us
Read more: http://www.portrave.com
Simple SEO WordPress Plugin
Nov 15th
All in One SEO WordPress Plugin:
All in one SEO plugin is the first SEO plugin which anyone would suggest. This plugin helps you to add your blog meta description, title and keywords. You can do the same for individual posts. In case if you are using Thesis WordPress theme, you can completely forget about this plugin as Thesis have inbuilt SEO options. <Link>
Read: How to use all in one SEO plugin
Broken link checker:
Broken link checker plugin is very useful plugin to find all internal and external broken links (404 links). 404 links are nothing but a dead end for search engine spiders and it’s highly advisable to remove such links. Though this plugin have some issues with blog with lots of blog posts. Probably this might freeze your hosting for a while. I would suggest to run this plugin on low traffic day and in case if you have a blog like min, with more than 1000+ posts, use some online websites to find 404 links on your blog. < Link>
SEO smart link WordPress plugin:
SEO smart link WordPress plugin let you automatically link your words to any post link. This is very useful for on page optimization and by finding your high ranking keywords using Google webmaster tool, you can boost your ranking. I prefer appending the list of auto linking once in a month. <link>
Read: How to use SEO smart link plugin
SEO scribe WordPress plugin:
SEO scribe WordPress plugin works as a checklist of your blog post SEO optimization. It checks every blog post description, title and keyword and informs you if your post is not optimized. This is very useful for get high ranking for every individual posts. Though unlike others (above mentioned plugin) this is not a free plugin. <Link>
Robot Meta WordPress plugin:
Robots Meta WordPress plugin helps you to add no index and no follow tags. This plugin is again a crucial plugin for WordPress blog. Though you can avoid this plugin if you have optimized your robots.txt file for search engine. More over using this plugin, you can access robots.txt and .htaccess file from WordPress dashboard. <Link>
SEO friendly Images:
By optimizing your Images, you can drive significant amount of traffic from Image search engine. Personally a good chunk of ShoutMeLoud traffic comes from Image search engine. This plugin add ALT attributes into your images. Though you need to take care of Image name. If you upload images with name, image002.jpeg or DSC001.jpeg, I would suggest change your habit and better start giving a useful name. For example in this post, WordPress image which I used, I have given it a name “WordPress SEO”. <Link>
KeyWord density checker WordPress plugin:
Adding meta keyword is an important task and you should have alteast your keyword should be repeated 2-4% in single post. Keyword density checker WordPress plugin helps you to check which keyword you have used in your blog post and how much time that keyword is repeated. Using this plugin you can optimize your post for search engine. Read more about this plugin.
Follow us
Read more: http://www.portrave.com
Facebook to launch ‘Gmail Killer’ Titan today
Nov 15th
World’s favourite social networking website, Facebook may announce its e-mail service on today.Media reported that the secret project, named as Project Titan, will offer @facebook.com email addresses for users. The reports also added that the Project Titan can be regarded as ‘Gmail Killer.’
The special November event of Facebook is expected to held at Web 2.0 Summit in San Francisco. The event will surface Project Titan, which will change Facebook’s entire messaging system.
Social media blog Mashable reported that Facebook will launch the e-mail service as the site’s current users are unable to send messages outside of Facebook, and the system can’t handle simple things like attachments and forwarding.
Follow us
Read more: http://www.portrave.com
-
- e-commerce development india E-Commerce website e-commerce website development india search engine optimization company seo company seo company India SEO india Web Design web design company in india web development Web Development Melbourne Web hosting Australia Web hosting services Web Site Applications Development Website Design Website Design Company website designers in australia Website Development Australia website development india web site development india Website hosting
How to Tie a Tie: Websites worth visiting... [...]here are some links to sites that we link to because we think they...
User Login
