CONSULTING

Search Marketing allows you to turn search engines into lead-generating sales tools. By maximizing company visibility through premium search engine rankings, you can be strategically positioned to drive targeted traffic to your site – increasing incremental sales and building company brand image for your business.

The MarketGoal Approach

At MarketGoal, we take a unique approach to developing an appropriate search marketing strategy. We start with a comprehensive analysis of your business, and then tailor a specific search marketing plan that addresses your individual needs. Once we’ve analyzed your particular objectives and constraints, we design a customized plan that incorporates a mix of our industry-leading search marketing services to achieve your goals.

Search Engine Optimization (SEO):	Using key words/phrases throughout your site to ensure high return in standard searches.
Paid Placements:	Sponsoring a set of search terms in order to receive top-level placement.
Link Building:	Getting websites and blogs, to place links in their content, to your website.
Social Media Optimization:	Proactively posting content on networking sites and blogs to support and link to your website and offering.

Benefits

Data-driven forecasting

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We utilize our proprietary 30+ point initial assessment, search traffic/conversions projections, SE Rankings Radar, and plan vs. actual metric tracking.

Focus on ROI

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We tie our plans directly ROI and then measure, track, and manage key metrics. You’ll know when you are achieving ROI goals and when tweaks need to be made.

Measurable results

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We track number of visitors, relevance of keywords, and the number/value of conversions. All aspects of the sales funnel can be quantified and therefore measured.