Portrave Solution  is an established outsourcing and custom web development services provider in India famed for cost-effective software development with outstanding quality. Operating since 2007, we are pioneer in rendering dynamic, smart and professional web based solutions for small to large enterprises. We offer custom web development services to meet client requirements. Portrave is a software development & web application development outsourcing company, with emphasis on high quality, timely delivery and cost-effective offshore software & offshore web development services. We have worked with clients across multiple continents and are very aware of the challenges associated with offshore software development. Excellence of services and affordability of budget makes us choicest amongst all, and founded a global clientele for us. We are empowering the individuals, teams and organizations with the business potential hidden in world of internet.

Website promotion is an online marketing solution for companies and small businesses who want to maximise their online visibility. We formulate the web promotion strategies that brings higher return on investment. The scope and size of internet is growing every second. To carve your niche you need to start with the professional approach to build your traffic, brand recognition, and sales .We are internet marketing professionals working for small and big businesses to increase profits from online marketing using a variety of methods. We provide proven internet marketing results using only white hat seo techniques.

Web Analytics

SEOptimise offers a website analysis service to our clients. We study the behaviour of your website visitors so you can see which areas of your site are working effectively towards your business objectives, and which need some tweaking. By examining web traffic reports, site navigation patterns, PPC, SEO and ROI statistics, a clear picture emerges that can help us measure and improve our client’s site performance.
At SEOptimise our search team all have a Google Analytics Individual Qualification (GAIQ) and are able to provide solutions from basic account setups to applying advanced filters and goal conversion/e-commerce tracking

Blogging

Blogs are simple programs that allow web site owners to quickly and easily publish new content to their web site. Our series of articles on blogging offers practical advice on setting up a blog, deciding what type of content you should publish on your blog and how you can use blogs to market your business.

Brand Building

With social media and search engines driving a huge percentage of the traffic to a web site, it’s essential to make sure you’re building your brand and convincing people to come looking for YOU. Find out how to build a stronger brand by positioning yourself in search results and by branding yourself through social media conversations.

Content and Copywriting

Getting people to come to your web site is only half the battle. Once they’ve arrived, you need to be certain you’re serving up fresh, engaging content. While writing is a skill that doesn’t always come easy, our collection of simple tips and insights can help you rev up your content to gain better search engine rankings and higher conversion rates.

Conversions

Traffic is not your friend. Conversions are your friend. This collection of articles shares practical advice you can use in your marketing campaigns and on your web site to make sure you are driving leads, sales and sign-ups. Learn how to define your conversion points and then focus on improving them.

First Page Search Engine Optimisation Listings and PPC Campaigns

Our SEO results reflect our aim, which is to get all websites that take our search engine optimisation Internet marketing package onto the first page, if not to the top of the results pages for all major search engines. Through extensive research we know what works and what doesn’t in SEO, with the basis of our service being optimisation of the code in your site. All of our search engine optimisation (SEO) techniques are natural and ethical.

Our methodical approach to pay per click bid management ensures we generate the right traffic for our clients with the goal of maximising return on investment, please Contact us on info@portrave.com if you would like further information.

Domain name strategies

Having a domain name strategy that works well for you or company can lead to many benefits such as high increases in site traffic and sales.

There is currently an estimated 1.6 billion internet users worldwide which is constantly increasing, having the right domain strategy can enable companies to extend the reach of their marketing campaigns leading to high traffic volumes and an increase in sales conversions for their brands.

t’s also a well-known fact in the SEO world that Google shows huge favouritism in its rankings to domain names that contain one or more of the keywords being searched for. If your domain name is a close or exact match to the search keyword then the chances of the site ranking for this is very high. Google seems to deliberately favour this kind of match.

Choosing the right domain

When deciding on the right domain name this can often be a challenge; it is not necessarily thinking of the name, it is often trying to find a good one that is not already taken. Some top tips to consider when looking for the right domain name include:

• Think which generic domains will best promote your brand and establish your company as a leader in your industry
• Look for a keyword rich domain over a domain that has no relevancy to the company or website
• Go for a domain extension that is relevant to the country you are targeting. There is no point buying an .ie domain when you only wish to target the UK market
• Make the domain name memorable. Snappy and catchy is the trick. Visitors are more likely to remember a catchy name

writing headings for the web

web users are impatient and unconventional folk with short attention spans who tend to scan pages on the internet rather than read them as you would with a newspaper. So, with this in mind, how do you grab their attention in the first place?

Well, when it comes to writing effective content for your blog and other web pages, it is highly important that you get your headings right. While there are many other things you also have to bear in mind, a good heading can be used to draw in interested readers and more importantly (if you run a business with an online presence) potential customers.

Over the course of this blog article, we will be looking at the key areas related to headings and the numerous ways they can be used to your advantage. This includes the use of sub-headings which are also important when used as signposts to lead the reader on to the next topic you wish to discuss.

Benefits of Internet Marketing – Search Engine Optimisation

The first major benefit of having a business website for your company is an increase in revenue. As long as your website is properly optimised by a professional search engine company, your website will help you increase your sales of your company’s products or services. When a website is properly optimised, it will be able to attract targeted visitors. This means that the majority of the traffic your web site receives will be people that are already interested in the products or services your company is providing, which will make the task of completing a sale much easier (instead of trying to complete a sale with an un-targeted visitor).

In addition to increasing your company’s revenues, a quality website will increase the awareness of your company’s brand. Because people will consistently see your website when they are searching for something in your industry, they will associate your company’s brand and name as a reliable leader in that industry.

Finally, when your company has its own web site, it will actually increase your company’s credibility in the off-line world. Because people expect businesses of all sizes to have their own website, when you are able to print your web site’s URL on materials such as business cards or fliers, people will instantly feel that your company is more credible than one of your competitors that have not taken the time to have a website created for their company.

In order to have a properly optimised web site that your potential customers will actually be able to find when they visit a search engine like Google, you need to work with an internet marketing SEO firm. This may cost money but it is important to lay the groundwork from the beginning to ensure sustainability.

An Easy Guide to Building Links For Your Website

Link Building is vital for a good placement in any search engine and most business website owners are unaware of this or do not really understand how it actually works. Apart from good Keyword research and the right meta tags, linking building is an absolutely must for the success of any business website and is an ongoing process, so make sure your put some time aside for this on a weekly basis or pay someone with experience to do it for you.

The first thing to understand is that there are different types of links. If utilised properly, it will ensure that your website will be more visible to online users.

Reciprocal Links

The way reciprocal links work is that you search for a website which is in a similar business line as yours. You use their website link on your website and then request them to do the same. You will then be able to see increase in visitor traffic in most cases.

One-way Links

This is what the search engines call a natural link, and these links are given a far better ranking than a reciprocal link. The easiest way to do this is to write articles on what you are selling and then submit them to article directories with a link back to your website.

Website owners are always looking for content for their sites and Article Directories are the easiest way for them to get content, without them having to write them on their own. There are hundreds of these directories around and the more you submit to the quicker you will build up your one way links. It also is less time consuming than reciprocal linking and you will get far better results.

Multisite Links

For this to be effective you need at least 3 to 4 websites to be involved in this. It is also seen as a natural link by the search engines and can be quite difficult to do if you only have one website. You will just need to find 3 or 4 other websites that are interested in this kind of linking.

How does it work?

You link to site B, Site B links to site C, Site C links to site D and site D links back to you. This way all the sites get a link without any of them creating a reciprocal link.

Directory Listings

This is also seen as a natural link as most directories don’t require a link back. It’s very simple and all you need to do is submit your site to as many directories as possible. There are thousands of them on the Internet, so all it requires is a little bit of time and hard work. If you make it your goal to submit to one a day, the process won’t become a tiresome.

The bottom line is not to lose focus and concentrate on quality links. This means that if you sell flowers, only link to other flower sites; a link to a fitness site will not do you any good as there is no relevance Be selective and also take a good look at the sites linking to the site you want to link.

There are various methods to link to websites. If you are a business, it is best to pay a SEO Company to manage the link building exercise for you. If you are a home user and have a simple website, then you can always do reciprocal links. Just remember that you should always be looking for websites which are similar to your business to achieve maximum exposure for your website

Competitor analysis, find out which websites are achieving top positioning in the search engine results and why! Learn from your competition

We also offer other services like blogs and online advertising services along with direct mailing services.

portrave.com has inhouse web designers specially delivering best services by designing SEO friendly websites along with eyeballing attractiveness.

We have proven and time tested search engine promotion methods based on research and technology updating on our end. Many people claim about knowledge of optimization technology but in our case our clients result prove it.

Contact Us on info@portrave.com

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